Consumer Paid Media, Manager
Core
Drive insight-led, full-funnel paid media campaigns to bring PayPal's value propositions to consumers in France, Italy, and Spain, optimizing for brand and performance outcomes.
Role type
Manager, Consumer Paid Media
Builds
Omnichannel marketing campaigns, media strategies, and agency roadmaps for the French, Italian, and Spanish markets.
Domain
Financial Technology / Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, omnichannel campaign management, data analysis, agency team leadership, A/B testing, cross-functional collaboration, business case development, traditional media (TV/OOH/Audio) management, ad platform proficiency.
Preferred skills
Financial services industry knowledge, martech platform expertise, privacy and compliance navigation, publisher partner relationship management.
Technologies
Google Ads, Meta Ads, Excel, Google Sheets, PowerPoint, Linear TV, OOH, Audio platforms.
Responsibilities
Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue; Own paid media agency strategic planning for FR, IT, ES markets; Lead A/B testing and iterative optimization of campaigns; Collaborate with analytics and martech teams to drive campaign optimizations; Guide publisher partner relationships with core channels (Google, Meta); Drive media learning agendas through audience, creative, and format testing.
Seniority
Manager, hands-on IC with team leadership