Growth & Acquisition Marketing Manager
Core
Own customer acquisition strategy across paid media and emerging growth channels for a DTC wellness brand, managing agency relationships, budget, and performance to drive new customer revenue.
Role type
Growth & Acquisition Marketing Manager
Builds
Paid media campaigns, creative testing roadmaps, and acquisition plans for product launches and seasonal promotions.
Domain
DTC wellness, health, and beauty
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, agency management, budget forecasting, creative testing, performance analytics, cross-channel collaboration
Preferred skills
DTC, Shopify, CPG, wellness, beauty, food, or beverage experience
Technologies
Meta, Google, YouTube, TikTok, affiliate, paid social, paid search, GA4, Shopify analytics, UTMs, pixels, conversion tracking
Responsibilities
Build acquisition plans supporting product launches and seasonal campaigns; manage paid media agency relationships and hold them accountable to performance targets; own budget planning, pacing, and investment recommendations; build creative testing roadmaps and brief creative needs; produce weekly/monthly reporting on CAC, MER, ROAS, and channel performance; partner with e-commerce, lifecycle, and brand teams to align acquisition strategy.
Seniority
Mid-level, hands-on IC