Product Manager, Growth
Core
Own tactical execution of acquisition testing programs and optimize the Med+ funnel for a global digital health company.
Role type
Growth Product Manager
Builds
Acquisition testing programs, landing pages, sign-up funnels, and promotional configurations for the Med+ weight-loss program.
Domain
Digital health / Weight management / Consumer subscription
Deliverable
product features
Required skills
A/B test design and execution, product analytics (Looker, Amplitude, GA), experimentation platforms (Optimizely, LaunchDarkly), CMS management (Storyblok, Contentful), sprint-based project management (Jira), hypothesis formulation, funnel analysis
Preferred skills
Health or wellness product experience
Technologies
Jira, Looker, Amplitude, GA, Optimizely, LaunchDarkly, GrowthBook, Storyblok, Contentful
Responsibilities
Maintain a prioritized experimentation roadmap across landing pages and funnels; partner with cross-functional teams to execute tests within a sprint; identify drop-off points in the Med+ acquisition flow; translate data results into actionable recommendations for marketing and leadership; drive strategic initiatives with Marketing, Compliance, and Design.
Seniority
Mid-level, hands-on IC