Creative Strategist
Core
Leads paid social creative strategy for a portfolio of 8–10 client accounts, translating performance data and consumer insights into high-impact advertising concepts to improve metrics like CPA, CTR, and ROAS.
Role type
Senior Creative Strategist (Paid Social)
Builds
High-performing paid social campaigns across Meta, TikTok, YouTube, and Pinterest
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> client delivery
Required skills
Paid social creative strategy, performance data analysis, direct-response copywriting, creative scripting, consumer behavior analysis, campaign auditing, AI tool application
Preferred skills
Ecommerce trends knowledge, CPG/healthcare/lifestyle industry experience, video/image asset review
Technologies
Meta Ads Manager, TikTok, YouTube, Pinterest, AI-enabled marketing tools
Responsibilities
Lead creative strategy for 8–10 mid-level client accounts; develop consumer-centric messaging and creative concepts; audit campaigns and create testing roadmaps; present performance reporting to clients; manage client relationships and internal team collaboration; review and provide feedback on video/image assets; apply AI tools to optimize strategy and processes.
Seniority
Senior, hands-on IC