Creative Strategist
Core
Build and lead the creative engine for a DTC ramen brand, owning performance-driven creative across paid social channels to drive growth and conversion.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
High-performing video assets, ad concepts, hooks, scripts, and creator briefs for Meta and other paid social channels.
Domain
DTC Ecommerce / Performance Marketing / Consumer Packaged Goods
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, performance marketing, paid social expertise (Meta), video ad conversion understanding, creative testing framework design, data analysis, copywriting, visual storytelling, project management, cross-functional collaboration, adaptability
Preferred skills
Ability to shoot and edit creator-style content, experience in DTC ecommerce or performance creative agency
Technologies
Meta Ads, video editing tools, creative management platforms
Responsibilities
Own creative strategy across paid social channels; build and manage a repeatable creative testing framework; develop creative angles based on customer insights and performance data; manage the creative process from concept to final delivery; analyze creative performance to identify winning patterns; direct creators, editors, and agencies to produce high-performing assets.
Seniority
Senior, hands-on IC
