GERENTE CANAL HM MODERNO JR
Core
Define strategy for Home Market (HM), Hyper & Super (H&S), and Cash & Carry (C&C) channels, build business plans, and manage promotional calendars for modern channels.
Role type
Senior Trade Marketing Manager (Channel Strategy)
Builds
Business plans, joint business plans, and promotional calendars for modern retail channels.
Domain
FMCG / Retail / Trade Marketing
Deliverable
product features
Required skills
Strategic planning, Business plan development, Market analysis, Budget management, Stakeholder management, Data analysis, Team leadership, Financial modeling, Retail channel management, Advanced Excel and PowerPoint
Preferred skills
Postgraduate degree, Experience in Marketing or Trade Marketing, Experience leading direct and indirect teams, Advanced English
Technologies
Excel, PowerPoint
Responsibilities
Define strategy for HM, H&S, and C&C channels; Construct business plans and joint business plans with KA partners; Plan quarterly activities for modern channels; Manage promotional calendars and DME budgets; Interface with categories, BI, finance, and promotions teams; Represent in strategic agendas with partners; Analyze market performance and present to Directorates.
Seniority
Senior, hands-on IC