Job
Core
Develop Swipe's brands in the Cyprus market by combining strong retailer relationships, practical market knowledge and effective trade marketing to improve product availability, visibility, distribution and profitable sales.
Role type
Trade Marketing Manager
Builds
Product availability, visibility, distribution and profitable sales for household cleaning, personal care, small household appliances and new portfolio categories
Domain
FMCG retail trade marketing
Deliverable
product features
Required skills
Retail relationship management, Trade marketing planning, Market analysis, Budget control, Commercial negotiation, Field presence, Data analysis, Cross-functional coordination
Preferred skills
FMCG industry experience, Established network of retail contacts, ERP/CRM systems proficiency
Responsibilities
Maintain active field presence across supermarkets and retailers to build trusted relationships with buyers and category managers, Prepare annual and monthly activity plans aligned with sales priorities and budgets, Plan and coordinate promotions, product demonstrations and retail events, Monitor competitor prices and promotions to turn findings into practical recommendations, Coordinate displays, point of sale materials and retailer artwork, Analyse sales by brand, customer and channel against targets and prior periods, Track advertising and promotion spending against approved budgets, Provide monthly reports covering market findings and promotional results
Seniority
Mid-level, hands-on IC