Manager, Catalyst Markets Execution, Bobbi Brown
Core
Shaping and executing the trade marketing calendar for retailers, e-retailers, and freestanding stores to support short- and long-term business objectives.
Role type
Manager, Trade Marketing
Builds
Trade marketing initiatives, brand activation activities, and coop advertising
Domain
Luxury beauty and cosmetics
Deliverable
product features
Required skills
Trade marketing strategy, business and shopper insights analysis, tactical action development, off and online brand activation, budget management, retail sales evaluation
Preferred skills
Hands-on execution, analytical mindset, relationship building
Technologies
Microsoft Outlook, Word, Excel, PowerPoint
Responsibilities
Develop and execute trade marketing strategy and plan, present Trade Marketing presentations at sales and retailer meetings, identify business potentials and develop tactical actions, secure best in class implementation of brand activation activities, evaluate trade activations and follow up on monthly retail sales, manage budget
Seniority
Manager, strategic and tactical leadership