Manager, Trade Promotion Management
Core
Own the sales forecasting, trade planning, and trade optimization experience for CPG customers, acting as the connective tissue between Sales, Implementation, Customer Success, and Product teams.
Role type
Manager, Trade Promotion Management (TPM)
Builds
Trade promotion management roadmap, product requirements, implementation playbooks, and SOPs for CPG brands
Domain
Consumer Packaged Goods (CPG) / Trade Promotion Management
Deliverable
product features
Required skills
Trade planning execution, sales forecasting, promotion optimization, financial reconciliation, ROI reporting, product requirement translation, customer discovery, stakeholder management, external representation
Preferred skills
TPM system implementation experience, fluency in trade mechanics (baseline planning, accruals, off-invoice vs bill-back), engineering collaboration
Technologies
Confido platform
Responsibilities
Own the TPM roadmap with Product and Engineering; translate trade processes into buildable requirements; lead discovery and design sessions with customer trade, sales, and finance teams; guide customers through TPM implementation and training; build scalable playbooks and SOPs; represent Confido's voice on TPM externally with customers, prospects, and industry bodies
Seniority
Manager, hands-on IC with strategic ownership
