Senior Lifecycle Marketing Manager (Full Remote - EMEA)
Core
Lead strategy and execution across the full CRM lifecycle to convert users, increase repeat purchases, and drive retention for a high-volume B2C AI companionship platform.
Role type
Senior Lifecycle Marketing Manager (CRM)
Builds
Email, push notification, in-product messaging, and promotional campaigns
Domain
AI Companionship / Consumer Subscriptions
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM lifecycle strategy, consumer growth in B2C subscriptions, behavioral data analysis, experimentation design, segmentation, personalization, cross-functional collaboration
Preferred skills
iGaming, free-to-play gaming, fintech, token/credit/virtual-currency models, AI for analysis and content
Technologies
Email platforms, Push notification tools, In-product messaging systems, A/B testing frameworks, Data analytics tools
Responsibilities
Own strategy and execution from onboarding through reactivation; uncover growth opportunities via behavioral data; design first-purchase journeys; increase retention and LTV; run experiments to validate ideas; collaborate with Product, Data, Engineering, and Creative to improve tooling and tracking
Seniority
Senior, hands-on IC