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Sr Growth Product Marketing Manager

United States, Washington, Redmond💼 Full-time🗓 2026-07-07 → 2026-07-31

Core

Map customer journeys and build scalable systems to drive discoverability, adoption, and time-to-value for Copilot across in-product and out-of-product touchpoints.

Role type

Sr Growth Product Marketing Manager

Builds

Scalable systems connecting customers to product experiences and Copilot prompts

Domain

AI technologies in consumer freemium software/services

Deliverable

product features

Required skills

Product-led growth strategy, customer journey mapping, test-and-learn planning, KPI analysis, cross-functional collaboration, engineering partnership, AI technology understanding

Preferred skills

Experience with consumer freemium models, executive communication

Technologies

Copilot, AI technologies

Responsibilities

Develop north-star journey framework, build test-and-learn plans, monitor and report on KPIs, execute marketing programs and campaigns

Seniority

Senior, hands-on IC

Rewrite
## About the role - Map current customer journeys develop a north-star journey framework to drive discoverability and adoption of Copilot across in-product and out-of-product touchpoints. - Build a test-and-learn plan to determine what drives customer understanding and adoption, and iterate based on performance data and feedback. - Build scalable systems that connect customers directly to relevant product experiences and Copilot prompts, helping shorten time to value. - Explore new ways to deliver more contextual and relevant guidance throughout the customer journey. - Monitor, analyze, and report on KPIs to measure success and inform future strategy. ## Requirements - Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. - Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. - 4+ years of marketing and/or product management experience. - Experience defining and executing marketing programs and campaigns, specifically product-led growth. - Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences. - Demonstrated partnership with engineering teams to deliver product value. - Strong understanding of AI technologies and enthusiasm for driving AI adoption in consumer products. - Background in consumer freemium software or services ## Nice to have - (None specified in the original text) ## What we offer - (None specified in the original text) ## About us - (None specified in the original text)
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