Lead Product Marketing Manager
Core
Drive go-to-market strategy, positioning, demand generation, and growth for a portfolio of EdTech products.
Role type
Lead Product Marketing Manager (SaaS/EdTech)
Builds
Product positioning, customer messaging, sales enablement tools, and global go-to-market plans.
Domain
Education Technology (EdTech) / SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, product positioning, sales enablement, market analysis, data-driven decision making, team leadership, stakeholder management
Preferred skills
SaaS marketing, subscription-based technology, B2B software, multi-channel campaign execution
Technologies
Salesforce, HubSpot, Looker, Google Analytics
Responsibilities
Own and deliver product marketing strategies; Lead go-to-market planning for new launches; Develop product positioning and value propositions; Partner with Product, Sales, and Customer Success; Build sales enablement tools; Analyse market trends and competitor activity; Lead and coach a marketing team.
Seniority
Senior, hands-on IC with team leadership