Marketing Manager – Operations & Demand Generation
Core
Drive revenue growth for an AI industrial automation company by executing demand generation, ABM, and marketing operations for enterprise automotive and manufacturing clients.
Role type
B2B SaaS demand generation and marketing operations manager
Builds
Scalable demand generation systems, ABM campaigns, and marketing tech infrastructure
Domain
Industrial automation, AI, computer vision, robotics, automotive OEMs
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B SaaS demand generation, Account-Based Marketing (ABM), HubSpot Marketing Hub architecture, paid acquisition (LinkedIn/Google Ads), analytics and attribution modeling, sales enablement, event management
Preferred skills
HubSpot certification
Technologies
HubSpot, ZoomInfo, Nooks, Dripify, LinkedIn Ads, Google Ads
Responsibilities
Execute multi-channel demand generation and ABM campaigns to drive qualified pipeline; Partner with sales leadership to develop account plans and targeted messaging; Architect and manage HubSpot workflows, lead scoring, and integrations; Manage and optimize the marketing tech stack; Enable SDR teams with accurate data and outreach sequences; Plan and manage industry events and webinars; Build attribution models and performance dashboards to measure ROI
Seniority
Mid-Senior, hands-on IC
