Director, Demand Generation Marketing
Core
Architect and operate full-funnel demand generation infrastructure, including marketing automation, audience data activation, and digital experience capabilities to drive pipeline acceleration and revenue outcomes for B2B healthcare clients.
Role type
Director, Demand Generation Marketing (Senior IC with team leadership)
Builds
Unified marketing automation systems, audience data layers, and full-funnel buyer journey orchestration
Domain
B2B Healthcare Technology / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Full-funnel demand generation strategy, HubSpot marketing automation, Account-Based Marketing (ABM), data strategy and audience segmentation, cross-functional leadership, measurement framework design, AI/ML application in marketing
Preferred skills
Experience in healthcare technology or financial services, familiarity with Digital Experience Platforms (DXP), Snowflake data platform integration
Technologies
HubSpot, Snowflake, Salesforce CRM, 6sense/Demandbase, Digital Experience Platform (DXP)
Responsibilities
Design and operationalize dynamic multi-channel buyer journeys; Own HubSpot strategy and optimization; Integrate ABM signals into full-funnel architecture; Define MQL-to-SQL handoff criteria and SLAs; Build executive-ready dashboards for journey ROI; Lead and develop a high-performing team
Seniority
Director, Senior Leadership