Channel Marketing Manager, AH (Sydney)
Core
Leading the development and execution of CCEP Australia's At Home channel strategy across Woolworths, Coles, and Independents to drive category growth and shopper conversion.
Role type
Senior Manager, Channel Marketing (FMCG)
Builds
Integrated omnichannel execution plans for physical retail, digital commerce, and retail media environments.
Domain
Fast-Moving Consumer Goods (FMCG) / Grocery Retail
Deliverable
product features
Required skills
Channel strategy, omnichannel retail, shopper marketing, team leadership, commercial planning, go-to-market execution, stakeholder influence, performance tracking, joint business planning
Preferred skills
Experience with major grocery retailers (Woolworths, Coles), digital commerce, complex matrix environments
Technologies
Retail media networks, digital commerce platforms
Responsibilities
Lead CCEP's At Home channel strategy across Woolworths, Coles and Independents; Translate commercial priorities into actionable channel plans; Lead integrated activation across in-store, eCommerce, retail media and digital channels; Partner with Shopper Marketing and Digital Commerce to deliver best-in-class omnichannel execution; Lead go-to-market planning and execution across the At Home channel; Lead, coach and develop a high-performing team of six channel specialists.
Seniority
Senior, hands-on IC with team leadership