Assistant Marketing Manager
Core
Deliver GTM plans across local channels to ensure seamless consumer experience for assigned channel/franchise/category aligned with regional strategy.
Role type
Assistant Marketing Manager
Builds
Local omnichannel activations, campaigns, and new product launches
Domain
FMCG, Luxury, Cosmetic
Deliverable
product features
Required skills
GTM planning, omnichannel execution, P&L accountability, campaign management, influencer management, creative asset localization, media plan localization, earned media management
Preferred skills
FMCG/Luxury/Cosmetic industry experience
Technologies
CRM, owned media platforms
Responsibilities
Execute cascaded end-to-end marketing plans for total brand across all channels; Own end-to-end marketing for assigned portfolio with P&L accountability; Partner with Media, CRM, Online, and commercial teams for local execution; Lead brand events and influencer management; Localize creative assets and media plans for local platforms.
Seniority
Mid-level, hands-on IC