Assistant Marketing Manager
Core
Deliver GTM plans across local channels to ensure seamless consumer experiences for assigned channel/franchise/category aligned with regional strategy.
Role type
Assistant Marketing Manager (GTM & Omnichannel)
Builds
Local omnichannel activations, retail outposts, events, and localized creative assets for assigned marketing portfolio.
Domain
Retail / FMCG / Luxury / Cosmetic
Deliverable
product features
Required skills
GTM strategy execution, omnichannel activation, P&L accountability, paid/earned media partnership, retail event leadership, creative asset localization
Preferred skills
FMCG/Luxury/Cosmetic industry experience, new technologies and digital trends
Technologies
Digital trends, paid/earned media platforms
Responsibilities
Execute cascaded end-to-end marketing plans for consumer, product, and retail marketing; Own end-to-end marketing for assigned portfolio with P&L accountability; Partner on paid/earned media activations; Lead retail outposts and events; Localize creative assets for all platforms.