Senior Retail Marketing Executive
Core
Execute retail marketing plans, campaign promotions, and visual merchandising across omni-channel retail environments to achieve brand objectives.
Role type
Senior Retail Marketing Executive
Builds
Retail campaign activations, visual merchandising deployments, and store counter setups
Domain
FMCG / Retail
Deliverable
product features
Required skills
Retail marketing planning, campaign execution, visual merchandising implementation, retailer relationship management, promotion allocation monitoring, budget management, competitor activity tracking
Preferred skills
Omni-channel commercial strategy, new product launch support, external partner collaboration
Technologies
OL, B&M, SMC channels
Responsibilities
Execute new product launches and mega campaigns; implement visual merchandising and counter decorations; manage promotion allocation and voucher spending; coordinate with retailers on in-store activations; monitor competitor activity and report business performance.
Seniority
Mid-level, hands-on IC