Responsable Shopper Marketing Planning H/F - Siège - CDI
Core
Senior Manager responsible for planning, developing, and implementing shopper marketing strategies across CCEP brands in GMS and non-home circuits.
Role type
Senior Manager, Shopper Marketing Planning
Builds
Annual cross-channel shopper activation plans and customer selling stories
Domain
FMCG, Shopper Marketing, Trade Marketing
Required skills
Strategic planning, Project management, Team leadership, Business plan construction, Calendar definition, Performance analysis, Budget management, Stakeholder alignment
Preferred skills
Shopper Marketing/Trade Marketing experience, National account management experience
Technologies
Marketing operational tools, Project management software
Responsibilities
Define annual cross-channel vision, Build and sell activation plans to clients, Pilot and analyze activation performance, Manage a team of managers and project leads, Align strategies with sales and franchisees
Seniority
Senior, hands-on IC with management responsibilities