Channel Marketing Manager, AH (Sydney)
Core
Leading the development and execution of CCEP Australia's At Home channel strategy across Woolworths, Coles, and Independents to drive category growth and shopper conversion.
Role type
Senior Channel Marketing Manager (FMCG)
Builds
Integrated omnichannel execution plans for physical retail, digital commerce, and retail media environments.
Domain
Fast-Moving Consumer Goods (FMCG) / Grocery Retail
Deliverable
product features
Required skills
Channel strategy, shopper marketing, omnichannel retail, team leadership, commercial planning, go-to-market execution, stakeholder influence, performance tracking, joint business planning.
Preferred skills
Experience with major grocery retailers (Woolworths, Coles), digital commerce, complex matrix environments.
Technologies
Retail media networks, digital commerce platforms, performance reporting tools.
Responsibilities
Lead CCEP's At Home channel strategy across key retailers; translate commercial priorities into actionable channel plans; lead integrated activation across in-store, eCommerce, and digital channels; partner with Shopper Marketing and Digital Commerce for omnichannel execution; influence customer priorities through insight-led recommendations; lead go-to-market planning and execution; establish execution standards and governance; partner with Sales and Field teams for in-market execution; own channel performance tracking and optimization; lead and develop a team of six channel specialists.
Seniority
Senior, hands-on IC with team leadership