CRM Marketing Manager - US Physicians
Core
Design and optimize multi-channel lifecycle marketing journeys (Email, Push, In-App) for US physicians using Braze to drive engagement, retention, and growth.
Role type
CRM Marketing Manager
Builds
Multi-channel lifecycle marketing journeys and communication ecosystems
Domain
Healthcare / Medical Technology
Deliverable
product features
Required skills
Multi-channel CRM strategy, Braze, data visualization (Looker), HTML/CSS/AMPscript, LTV/ROI analysis
Preferred skills
AI and Automation innovation, mobile/web marketing
Technologies
Braze, Looker, AMPscript
Responsibilities
Own end-to-end strategy and optimization of multi-channel journeys; Act as single point of contact translating business goals into CRM workflows; Own reporting suite analyzing LTV, ROI, and incremental lift; Spearhead expansion of communication ecosystem with new channels; Innovate in AI and Automation space
Seniority
Mid-level, hands-on IC
