Paid Social Marketing Manager
Core
Own new-customer and awareness goals for paid social channels across US, Canada, UK, and EU markets, holding CAC to LTV-based payback targets.
Role type
Senior Paid Social Marketing Manager
Builds
Paid social campaigns, organic campaign boosts, and influencer partnerships for Rover's pet care marketplace.
Domain
Pet care / E-commerce / Digital Marketing
Required skills
Paid social strategy, Meta Ads Manager, TikTok Ads Manager, budget pacing, audience strategy, creative testing, agency management, influencer partnership management, geo-uplift testing, MMM analysis, ROAS/CAC/LTV optimization, FTC disclosure compliance, Python/automation tools
Preferred skills
Experience with pet or on-demand marketplace brands, experience with Reddit and Snapchat advertising, AI/automation mastery
Technologies
Meta Ads Manager, TikTok Ads Manager, Python, SaaS automation tools
Responsibilities
Plan, build, and optimize paid social campaigns; manage day-to-day relationships with paid social agency partners; run incrementality tests including geo-uplift studies and MMM holdouts; brief creative and run structured testing frameworks; track platform changes and best practices; report on metrics like CAC, ROAS, and engagement rate.
Seniority
Senior, hands-on IC