Performance Marketer, Paid Social
Core
Senior individual contributor performance marketer who builds and operates automated paid social campaigns using AI agents to manage Meta and test other platforms.
Role type
Senior IC performance marketer (paid social) (via careerplan.io/jobs/3636e123-2f93-4605-adce-a89af78ed4fd-performance-marketer-paid-social-at-lovable)
Builds
Automated paid social campaigns and AI agents for budget management and optimization
Domain
Digital marketing, Paid Social, AI Automation
Deliverable
production ML models
Required skills
Paid social strategy, Meta Ads management, AI agent development, Creative strategy, Data analytics, Tracking and measurement, Budget optimization, A/B testing, API integration, Incrementality analysis
Preferred skills
TikTok/Snap/Reddit experience, Data engineering, Creative production
Technologies
Meta Advantage+, Lovable, TikTok Events API, Meta CAPI, Pixels, Python (implied by agent building)
Responsibilities
Run Meta paid social end-to-end including account structure, bidding, and budgeting; Test and scale new social channels (TikTok, Snap, Reddit); Build AI agents to automate reporting, budget pacing, and issue detection; Manage creative pipeline and iterate on ad concepts; Build and debug tracking infrastructure (pixels, CAPI) and write queries for incrementality analysis; Execute hands-on testing on audiences, placements, and creative variants.