Senior User Acquisition Manager, Paid Social Ads
Core
Senior media buyer owning end-to-end paid social user acquisition strategy, execution, and scaling across TikTok, Meta, AppLovin, and Snapchat.
Role type
Senior hands-on IC user acquisition manager (paid social)
Builds
User acquisition campaigns and account structures for consumer products
Domain
Gaming / iGaming (policy-sensitive niche)
Required skills
Paid social media buying, Meta Ads scaling, AppLovin Ads/AXON, value-based bidding, creative testing, unit economics (LTV/ROAS/payback), account health management, policy compliance, automation tools (Claude)
Preferred skills
Experience with large budgets ($1M+/month), US market scaling, recovery from ad account bans
Technologies
TikTok, Meta, AppLovin, Snapchat, Claude
Responsibilities
Plan, launch, optimize, and scale paid social campaigns; manage budget allocation and bidding strategies; run high-velocity creative testing; monitor and optimize conversion events and attribution; handle ad account health, disapprovals, and appeals; document playbooks and use automation for reporting.
Seniority
Senior, hands-on IC