Senior Facebook User Acquisition Manager
Core
Own and scale Facebook as a performance channel to drive subscriptions for a core D2C subscription product via web funnels.
Role type
Senior User Acquisition Manager (Paid Social)
Builds
Subscription volume through web funnels
Domain
D2C / Consumer Products / Paid Social
Deliverable
production ML models | product features
Required skills
Facebook paid social ownership, subscription funnel optimization, multi-geo campaign scaling, data analytics, AI automation, creative strategy
Preferred skills
None stated
Technologies
Facebook Ads, AI tools (Claude or equivalent)
Responsibilities
Maintain high subscription volume with efficient CPA and positive ROAS; Establish stable traffic delivery at scale; Continuously test structures, audiences, bidding, placements, and geos; Own creative ideas and work with the creative team; Analyze performance down to bid level and country; Automate repeatable workflow parts with AI
Seniority
Senior, hands-on IC
