B2B Marketing Lead, APAC
Core
Lead APAC B2B marketing strategy for enterprise adoption, partner-led growth, and developer-adjacent audiences across Asia-Pacific.
Role type
Senior B2B Marketing Lead (Regional)
Builds
Integrated B2B marketing programs supporting enterprise adoption and pipeline growth
Domain
Technology / AI / B2B SaaS
Deliverable
product features
Required skills
B2B marketing strategy, full-funnel marketing execution, GTM alignment, stakeholder management, regional market insight, team leadership, agency management, performance measurement
Preferred skills
Marketing AI/technical products, regulated industry experience, leading global/regional scopes
Technologies
None stated
Responsibilities
Develop and execute APAC B2B marketing strategy aligned with global priorities; Drive full-funnel B2B marketing programs across field, content, customer marketing, events, and partner marketing; Partner with GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs; Translate global B2B narratives into regionally relevant execution across priority APAC markets; Establish regional marketing operating rhythms including planning, budget oversight, and reporting; Act as regional voice bringing market insight into global strategy discussions; Build and scale foundational B2B marketing capabilities in-region
Seniority
Senior, hands-on IC with leadership responsibilities