B2B Marketing Lead, Korea
Core
Lead full-stack B2B marketing execution for OpenAI's enterprise and developer-adjacent business audiences in Korea, driving pipeline creation, customer proof, and sales enablement.
Role type
Senior B2B Marketing Lead (Country/GTM)
Builds
Integrated B2B marketing programs supporting enterprise adoption and partner-led growth in Korea
Domain
AI / Enterprise Software / Korea Market
Deliverable
product features
Required skills
B2B marketing strategy, full-funnel program execution, stakeholder management, agency/vendor management, budget oversight, performance measurement, market insight translation
Preferred skills
AI/developer product marketing, trust-sensitive enterprise environments, field marketing, customer event leadership
Technologies
None stated
Responsibilities
Lead development and execution of Korea B2B marketing plans aligned with global priorities; Drive full-funnel B2B marketing programs across local customer events, field marketing, content, customer marketing, developer marketing, and partner marketing; Partner closely with Korea Country/GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners to deliver integrated programs; Translate global B2B narratives and launches into Korea-relevant campaigns, local customer events, customer proof, content, and sales enablement; Establish strong Korea marketing operating rhythms including planning cycles, event execution, agency/vendor management, budget oversight, performance measurement, and reporting; Act as the Korea voice for B2B marketing, bringing market insight, customer perspective, and local nuance into regional and global strategy discussions; Build and scale foundational B2B marketing capabilities in Korea while using regional marketing support for shared programs, assets, operating practices, and scalable execution
Seniority
Senior, hands-on IC
