Active Member Marketing Manager
Core
Building a proactive lifecycle marketing program for members after enrollment to drive sustained engagement and retention.
Role type
Lifecycle Marketing Manager
Builds
Multi-channel member engagement campaigns and lifecycle marketing infrastructure
Domain
Digital Health / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Lifecycle marketing strategy, Braze (Canvas journeys, behavioral triggers, Liquid personalization), multi-channel campaign execution, segmentation, experimentation design, project management, compliance (HIPAA, TCPA, CAN-SPAM)
Preferred skills
Healthcare marketing, point-solution ecosystem experience, eligibility-driven population marketing, offline channel management (direct mail, webinars)
Technologies
Braze, Snowflake
Responsibilities
Own active member lifecycle strategy and roadmap; develop segmentation framework based on member behavior and sensor data; govern communication calendar across marketing, care, and clinical teams; build and launch end-to-end campaigns in Braze; establish structured experimentation program; measure campaign performance and report results; maintain compliance with HIPAA and clinical review requirements.
Seniority
Mid-Senior, hands-on IC