CRM Specialist - Engagement and Adoption
Core
Building and optimizing automated customer lifecycle journeys to drive engagement, growth, and retention using customer data and behavioral triggers.
Role type
CRM Specialist (Marketing Automation)
Builds
Automated multi-channel customer engagement journeys (email, SMS, push, in-app)
Domain
Healthtech / Customer Engagement
Deliverable
product features
Required skills
Marketing automation, customer segmentation, A/B testing, lifecycle mapping, martech trends, data analysis, campaign execution
Preferred skills
Braze platform experience, Google Suite, JIRA, Miro, Confluence, AI tools proficiency
Technologies
Braze, Google Suite, JIRA, Miro, Confluence
Responsibilities
Create multi-channel marketing automation, execute and measure CRM campaigns, optimize campaigns with data and feedback, develop personalization and segmentation strategies, own lifecycle maps and process docs, prepare and execute A/B test plans
Seniority
Mid-level, hands-on IC