Salesforce CRM Email Marketing Specialist
Core
Execute, optimize, and manage day-to-day operations of the customer relationship management program to deliver targeted, data-driven communications that deepen engagement and drive business outcomes.
Role type
Salesforce CRM Email Marketing Specialist
Builds
Targeted email, SMS, and lifecycle campaigns for pet health brands and services
Domain
Pet health insurance and services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud (SFMC) campaign execution, Email Studio, Mobile Studio, Journey Builder, AMPscript, HTML/CSS for email templates, customer segmentation, A/B testing, KPI tracking (open rate, CTR, conversion), data hygiene, cross-functional collaboration
Preferred skills
SQL
Technologies
Salesforce Marketing Cloud, Email Studio, Mobile Studio, Journey Builder, AMPscript, HTML, CSS
Responsibilities
Maintain and update customer records for data accuracy; build and refine customer segments; plan and launch CRM campaigns across email, SMS, and lifecycle channels; build, test, and deploy automated and manual campaigns; set up tagging, triggers, and basic automation; track core KPIs and share insights; support A/B testing and post-campaign analysis; maintain dashboards and reporting; partner with Digital Marketing, Creative, Sales, and Product teams; assist in managing CRM platform updates and integrations
Seniority
Mid-level, hands-on IC