Salesforce CRM Email Marketing Specialist
Core
Execute, optimize, and manage day-to-day operations of the Salesforce CRM program to deliver targeted, data-driven communications that deepen customer engagement and drive business outcomes.
Role type
Salesforce CRM Email Marketing Specialist
Builds
Targeted email, SMS, and lifecycle marketing campaigns for pet health brands
Domain
Pet health / Insurance / CRM
Required skills
Salesforce Marketing Cloud (SFMC), Email Studio, Mobile Studio, Journey Builder, AMPscript, HTML/CSS, segmentation, A/B testing, data hygiene, KPI tracking
Preferred skills
SQL
Responsibilities
Maintain and update customer records; Build and refine customer segments; Plan and launch CRM campaigns across email, SMS, and lifecycle channels; Build, test, and deploy automated and manual campaigns; Set up tagging, triggers, and basic automation; Track core KPIs (open rate, CTR, conversion, engagement, churn); Support A/B testing and post-campaign analysis; Maintain dashboards and weekly/monthly reporting; Partner with Digital Marketing, Creative, Sales, and Product teams; Assist in managing CRM platform updates, integrations, and troubleshooting.
Seniority
Mid-level, hands-on IC
