Performance Marketing Lead
Core
Own paid social and paid search end-to-end, from strategy through daily execution, to drive growth and hit CAC/ROAS targets.
Role type
Performance Marketing Lead (hands-on IC)
Builds
Paid media campaigns across Meta, TikTok, Google, YouTube, and App Campaigns
Domain
Fintech / Cross-border payments / Remittances
Required skills
Paid social strategy, Paid search strategy, Budget management, Creative testing, Agency management, Data analysis, Attribution modeling, Market expansion, Localization, Platform optimization
Preferred skills
Fintech experience, Diaspora marketing, Multi-market acquisition
Technologies
Meta Ads, TikTok Ads, Google Ads, YouTube Ads, Google App Campaigns, Snapchat Ads
Responsibilities
Manage campaign setup and optimization across paid social and search channels; Hit CAC and ROAS targets with real-time budget decisions; Run structured creative tests and translate results into briefs; Build and maintain performance dashboards; Manage external agencies and hold them accountable; Partner with Data team on attribution and audience segmentation; Monitor platform updates and test new ad formats; Support market expansion by standing up paid channels in new geographies.
Seniority
Senior, hands-on IC