Global Customer Marketing, Advocacy & Communities Manager
Core
Build a lifecycle customer marketing program and practitioner community for financial institutions and crypto businesses, focusing on onboarding, retention, advocacy, and community engagement.
Role type
Senior Customer Marketing Manager (Lifecycle & Advocacy)
Builds
Automated onboarding, retention, and advocacy workflows; practitioner community platform; customer proof assets (case studies, quotes).
Domain
Financial services, digital assets, compliance, risk intelligence.
Deliverable
production ML models
Required skills
Lifecycle marketing, customer advocacy program building, AI workflow automation, cross-functional partnership, regulated industry experience, data governance.
Preferred skills
Financial services background, community building, additional languages.
Technologies
HubSpot, AI agents/workflows, Elliptic Learn.
Responsibilities
Design and automate onboarding journeys; build automated product update and launch communications; build the advocacy program including an agent for identifying advocates; build a community of compliance practitioners; support tier 1 events and industry associations.
Seniority
Senior, hands-on IC
