Senior Email Strategist
Core
Architect and own the end-to-end lifecycle nurture strategy for the JAPAC region, moving prospects from awareness to decision through sophisticated, journey-aligned communications.
Role type
Senior Manager, B2B Email Lifecycle Strategist
Builds
Multi-touch email nurture flows, cross-channel intent campaigns, and automated send-time optimization for JAPAC markets.
Domain
B2B Cybersecurity, JAPAC Market
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B Email Marketing strategy, Lifecycle marketing architecture, Marketo expertise, Salesforce expertise, Intent data platform usage, Multi-touch attribution analysis, A/B/n testing, Automation workflow design, Cross-channel campaign management, Regional market localization
Preferred skills
Predictive modeling for send-time optimization, Dynamic personalization implementation, AI tool integration
Technologies
Marketo, Salesforce, 6Sense, Demandbase
Responsibilities
Design sophisticated, multi-touch email flows aligned with the customer journey; Monitor and optimize pipeline velocity and lead scores; Ensure operational excellence in calendarization, link integrity, and asset rendering; Partner with Paid Media to sync email and paid channel audiences; Provide JAPAC market POV to Global and Product teams; Drive experimentation via A/B/n testing on subject lines, CTAs, and content depth; Lead automation initiatives for workflow efficiency and predictive modeling.
Seniority
Senior Manager, hands-on IC with strategic oversight
