Manager, Global Account Based Marketing
Core
Design and scale Airwallex's global Account-Based Marketing (ABM) infrastructure, playbooks, and measurement frameworks to enable regional teams to execute multi-market campaigns.
Role type
Manager, Global Account Based Marketing
Builds
Global ABM operating model, attribution frameworks, standardized playbooks, and enablement tools for regional teams
Domain
Fintech / Global Payments / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
ABM strategy design, multi-market program orchestration, data attribution & measurement, ABM tech stack configuration, playbook development, cross-functional stakeholder alignment
Preferred skills
Fintech/B2B SaaS experience, multi-region campaign governance, personalization platform expertise, executive presentation skills
Technologies
Demandbase, 6sense, Mutiny, Highspot, Outreach, Marketing Automation, CRM
Responsibilities
Configure ABM tech stack and data flows for account-level targeting; Design global attribution and measurement frameworks; Define and evolve global ABM playbooks and segmentation models; Own global multi-market ABM campaigns and translate GTM priorities into modular plays; Build standardized tools, templates, and enablement for regional teams; Partner with Sales, RevOps, and Regional Marketing to align on target accounts and success metrics
Seniority
Manager, hands-on IC with strategic scope