Senior ABM Strategist
Core
Leads B2B account-based marketing (ABM) and go-to-market strategy for complex client accounts, focusing on target account identification, prioritization, and activation planning.
Role type
Senior ABM Strategist (hands-on IC)
Builds
Activation-ready audiences, ICPs, personas, buying committee maps, and integrated GTM strategies for enterprise B2B clients.
Domain
B2B Marketing / Account-Based Marketing / Data Intelligence
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B GTM strategy, ABM strategy, ICP development, persona mapping, buying committee analysis, account prioritization, 6sense strategy, Clay workflows, data enrichment, sales enablement, client strategy consulting
Preferred skills
Experience with 6sense segment logic, 6QA, intent data, firmographic/technographic data analysis, AI tools
Technologies
6sense, Clay, Nova ecosystem
Responsibilities
Lead B2B GTM and ABM strategy across ICP, persona, and account prioritization; Own 6sense strategy including segment creation and account scoring; Use Clay for account enrichment and TAL development; Translate client goals and data into clear GTM recommendations; Build and pressure-test account frameworks and campaign strategies; Partner with Paid Media, Sales, and Creative teams to execute integrated plans; Lead client-facing strategy conversations and discovery calls.
Seniority
Senior, hands-on IC