Director, GTM Operations
Core
Lead strategy, systems, processes, and analytics for a global go-to-market organization to align Marketing, Sales, Partnerships, and Customer Success.
Role type
Director, GTM Operations
Builds
Global go-to-market operations, revenue lifecycle management, and scalable GTM technology ecosystems.
Domain
B2B SaaS, Revenue Operations, Marketing Operations
Deliverable
dashboards & analysis
Required skills
GTM strategy, Salesforce architecture, marketing automation, data governance, lead lifecycle management, funnel analysis, AI/automation integration, executive reporting
Preferred skills
AI agent development, ABM strategies, integration platforms, low-code/no-code tools
Technologies
Salesforce, Marketo, HubSpot, 6sense, Zift, Sequel.io, Asana, Sendoso, Gong, LeanData, APIs, webhooks
Responsibilities
Define GTM strategy and roadmap; partner with leadership to translate revenue objectives into operational plans; monitor and analyze the go-to-market funnel; diagnose operational performance issues; own marketing automation strategy and platform administration; design lead lifecycle processes; act as Salesforce SME for GTM operations; ensure system alignment; collaborate on territory and pipeline management; develop executive dashboards; leverage AI tools for reporting and insights; evaluate emerging technologies; establish data governance standards; manage technology ecosystem optimization.
Seniority
Director, strategic leadership with hands-on technical execution