Growth (Lifecycle Marketing)
Core
Own the customer journey from consideration to checkout, turning prospects into activated users, free users into paying subscribers, and subscribers into loyal long-term users via email and in-product messaging.
Role type
Lifecycle Marketing Manager (Subscription/Consumer Product)
Builds
Automated, triggered lifecycle journeys (onboarding, activation, free-to-paid conversion, upsells, win-backs, reactivation) and promotional/engagement calendars.
Domain
Interactive Entertainment / AI-powered Consumer Products
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle/CRM/Retention marketing, behavioral segmentation, churn reduction, free-to-paid conversion optimization, data-driven decision making, end-to-end project execution
Preferred skills
Experience with subscription or consumer products, creativity, obsession with retention/churn/LTV metrics
Technologies
Email platforms, In-product messaging tools, Analytics platforms
Responsibilities
Build and optimize lifecycle journeys (onboarding, activation, conversion, upsells, win-backs), manage promotional and engagement calendar, reduce churn and recover failed payments, develop behavioral segmentation frameworks for automated triggered journeys
Seniority
Mid-level, hands-on IC