Director, Conversion Strategy
Core
Lead conversion strategy across onsite and in-app marketing to drive audience growth and subscription revenue for newsletter and paid membership products.
Role type
Director, Conversion Strategy
Builds
User journeys, gating strategies, and marketing technology integrations for newsletters, apps, and subscriptions.
Domain
Digital media, newsletter platforms, subscription services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Conversion strategy, user journey optimization, marketing technology platform management, audience segmentation, A/B testing, KPI definition, cross-functional leadership, project management, analytical skills
Preferred skills
Experience with Piano or Digioh, mentoring direct reports, agile framework experience
Technologies
Piano, Digioh
Responsibilities
Own conversion strategy across the customer journey; convert anonymous visitors to known users; grow newsletter lists and free app downloads; execute upsell strategies to paid subscriptions; define martech platform integration; manage onsite experimentation roadmap; monitor and optimize conversion performance; establish reporting frameworks.
Seniority
Director, hands-on IC with team management