Partnership Growth Analyst
Core
Execute multi-channel customer communication campaigns to support lifecycle strategies across acquisition, onboarding, activation, retention, and reactivation for under-served customers in emerging markets.
Role type
Growth Marketing Analyst (Lifecycle Communications)
Builds
Customer communication campaigns and lifecycle journeys
Domain
Fintech / Emerging Markets
Deliverable
product features
Required skills
multi-channel campaign execution, lifecycle marketing strategy, A/B testing, funnel analysis, CRM platform management, copywriting, cross-functional collaboration
Preferred skills
fintech experience, marketing automation expertise (Braze, Customer.io, Infobip)
Technologies
WhatsApp, Push, Email, SMS, In-App, Braze, Customer.io, Infobip
Responsibilities
Execute customer communication campaigns across WhatsApp, Push, Email, SMS, and In-App channels; Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys; Create customer-centric messaging and value propositions aligned with business objectives; Collaborate with Product, Marketing, Design, Operations, Engineering, and Data teams to launch campaigns; Monitor campaign performance and identify optimization opportunities through reporting and A/B testing; Analyze customer behavior and funnel performance to identify communication opportunities and friction points; Maintain campaign calendars, documentation, and communication best practices; Support promotional launches, product releases, and commercial initiatives through targeted communications; Present campaign insights, learnings, and recommendations to stakeholders.