CRM Technical Specialist
Core
Managing customer data activation and executing end-to-end CRM strategies to build lasting relationships and drive user retention through personalized communications.
Role type
CRM Technical Specialist
Builds
Targeted email, push notification, and in-app message campaigns for live entertainment users.
Domain
Live entertainment technology and digital marketing
Deliverable
product features
Required skills
Salesforce Marketing Cloud, SQL, AMPScript, multi-channel communication strategy, data analysis, A/B testing, dynamic templates
Preferred skills
Consumer behavioral data analysis, retention strategy development, technical campaign setup
Technologies
Salesforce Marketing Cloud, SQL, AMPScript
Responsibilities
Manage customer data activation and execute end-to-end CRM strategy; Refine multi-channel communications and develop retention strategies; Support technical setup of campaigns and user journeys; Define and track success metrics for campaigns.
Seniority
Mid-level, hands-on IC
