Analista de Dados Pleno - CRM PME
Core
Full-time Data Analyst supporting CRM strategy for Small and Medium Enterprises (PME) by driving data intelligence, segmentation, personalization, and performance measurement to optimize customer acquisition, activation, retention, and monetization.
Role type
Mid-level Data Analyst (CRM & Marketing Analytics)
Builds
Data-driven CRM strategies, automated multi-channel customer journeys, and performance dashboards for SME clients.
Domain
Financial Services / Marketing Analytics / Customer Relationship Management
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, Excel/Google Sheets, Power BI/Tableau/Looker, CRM lifecycle metrics (churn, LTV, conversion), A/B testing, data segmentation, cohort analysis, Python/R (preferred), predictive modeling (preferred)
Preferred skills
Python, R, predictive modeling, clustering, propensity modeling, Salesforce/CDP experience, B2B CRM experience
Technologies
SQL, Power BI, Tableau, Looker, Salesforce, Adobe Campaign, Braze, Oracle, RD Station
Responsibilities
Analyze SME customer base to identify opportunities for acquisition, activation, engagement, retention, and cross-sell; Build and maintain executive dashboards and reports on CRM performance; Design and execute A/B tests and incrementality analyses to measure campaign impact; Collaborate with CRM, Marketing, and Product teams to translate data insights into actionable business decisions; Optimize multi-channel communication rules and automated journeys based on behavioral data; Define and monitor CRM KPIs including delivery, open rates, conversion, and revenue.
Seniority
Mid-level, hands-on IC
