CRM Manager
Core
Managing dealer (B2B) customer journeys and automated communications across email, SMS, WhatsApp, and in-browser channels to support business goals.
Role type
CRM Manager (B2B Dealer Lifecycle)
Builds
Automated communication journeys, smart recommendations, and campaign reports for dealers.
Domain
Automotive marketplace / B2B Customer Lifecycle Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Customer lifecycle management, campaign management, journey design, data analysis, A/B testing, multi-channel communication (email, SMS, WhatsApp, notifications), tool proficiency (Braze, HubSpot, Looker)
Preferred skills
Experience with frequent product roll-outs, independent task management
Technologies
Braze, HubSpot, Looker
Responsibilities
Testing and improving automated communications, managing campaign calendars, identifying dealer pain points, creating and managing multi-channel journeys, executing ad hoc communications, conducting A/B tests
Seniority
Mid-Senior, hands-on IC