Senior Manager, CRM & Lifecycle Marketing
Core
Execute and optimize multi-channel lifecycle marketing programs (email, SMS, direct mail) within enterprise CRM platforms to drive scalable, data-driven customer engagement.
Role type
Senior Manager, Lifecycle Marketing & CRM Operations
Builds
Activated, compliant, and measurable customer journey campaigns across acquisition, onboarding, engagement, retention, and reactivation.
Domain
B2C Marketing / Customer Lifecycle Management
Deliverable
product features
Required skills
Multi-channel campaign execution, Journey design translation, Audience segmentation, A/B and multivariate testing, Compliance management (GDPR/HIPAA), Vendor liaison, QA processes, Performance optimization
Preferred skills
Experience with global omnichannel models, Advanced analytics collaboration, Regulatory framework knowledge
Technologies
Salesforce Marketing Cloud (SFMC), OneTrust
Responsibilities
Execute and optimize multi-channel lifecycle programs aligned to brand strategies; Translate approved journey designs into activated campaigns; Partner with U.S. and International teams for global consistency; Troubleshoot campaign-level issues and partner with IT on root cause resolution; Execute test-and-learn plans including A/B testing; Maintain campaign documentation and audit readiness.
Seniority
Senior Manager, hands-on IC with strategic partnership