Lifecycle Marketing Manager
Core
Scaling AfterShip's email and lifecycle marketing program to support the full B2B customer journey, including lead nurture, onboarding, and feature adoption.
Role type
Lifecycle Marketing Manager
Builds
Automated email journeys, triggered campaigns, in-app programs, and dashboards connecting engagement to revenue.
Domain
B2B SaaS / eCommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, email campaign execution, audience segmentation, A/B testing, marketing automation platform proficiency, data analysis, copywriting, process building
Preferred skills
AI tool fluency, cross-functional collaboration, ambiguity management
Technologies
HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze, Tableau, Google Analytics
Responsibilities
Build and execute automated email journeys and in-app programs; Develop audience segmentation using firmographic and behavioral data; Track core KPIs and build dashboards to connect email engagement to revenue outcomes; Document workflows and playbooks as the lifecycle function matures.
Seniority
Mid-level, hands-on IC