Manager, Retention Marketing, Commerce Platform
Core
Lead CRM strategy and lifecycle marketing programs for DoorDash's Commerce Platform to drive merchant adoption, retention, and engagement.
Role type
Manager, Retention Marketing (B2B SaaS)
Builds
Automated email, push, SMS, and in-app messaging campaigns for merchant partners
Domain
Food delivery technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle/retention marketing strategy, cross-channel campaign execution, team leadership (2 direct reports), CRM platform expertise, data analysis and segmentation, stakeholder management
Preferred skills
Demand generation experience, complex data tool proficiency
Technologies
Iterable, Pardot
Responsibilities
Develop comprehensive CRM strategy across the merchant lifecycle; Lead a team of two to execute campaigns and automations; Partner with Integrated Marketing on campaign briefs and channel mix; Lead end-to-end campaign planning with Marketing Ops; Align CRM initiatives with broader lifecycle programs; Analyze performance data and deliver actionable reporting
Seniority
Manager, hands-on IC with team leadership