Senior CRM Analyst
Core
Design and execute multi-channel CRM campaigns and lifecycle journeys to drive user acquisition, activation, engagement, and retention for SumUp's merchant base.
Role type
Senior CRM Analyst
Builds
Transactional and commercial campaigns, lifecycle journeys, and communication strategies for the Brazil market.
Domain
Fintech / Payments / E-commerce
Deliverable
product features
Required skills
Multi-channel campaign management, data analysis and reporting, CRM platform proficiency, stakeholder collaboration, copywriting, segmentation, automation
Preferred skills
Experience with Iterable, Salesforce Marketing Cloud, or Braze
Technologies
Iterable, Salesforce Marketing Cloud, Braze
Responsibilities
Design and build multi-channel campaigns and lifecycle journeys; Lead communication strategy and end-to-end campaign execution; Run analyses to report on projects and suggest actions to impact KPIs; Collaborate with Product, Operations, and Growth teams.
Seniority
Senior, hands-on IC