Senior Partner Marketing Manager, Nationals
Core
Leads holistic marketing strategy, relationship development, and pipeline generation for strategic national partners (WWT, SHI, CDW, GuidePoint, Optiv, Insight) in the cybersecurity sector.
Role type
Senior Partner Marketing Manager
Builds
Joint go-to-market plans, co-marketing campaigns, sales enablement assets, and revenue-generating GTM strategies for national partners.
Domain
Cybersecurity / Enterprise SaaS
Required skills
Partner/channel marketing strategy, National partner relationship management, Joint GTM planning, Budget and MDF administration, Pipeline analytics, Sales collaboration, Marketing technology proficiency
Preferred skills
Strategic planning, Ownership, Adaptability, Creative problem solving, Stakeholder influence, Executive presence
Technologies
Salesforce, Unifyr, Zillow, PRM platforms, Marketing automation tools, Virtual event platforms
Responsibilities
Co-author annual and quarterly go-to-market plans with sales leadership and National PBMs; Build structured multi-quarter marketing programs aligned with company growth targets; Oversee national partner marketing budget and Market Development Funds (MDF); Track, analyze, and report on partner-sourced pipeline and campaign ROI in Salesforce; Build and launch multi-channel joint campaigns leveraging events, digital, social, PR, and ABM; Construct repeatable campaign-in-a-box frameworks and sales enablement assets; Develop competitive battlecards and program collateral; Serve as primary marketing point of contact to cultivate strategic relationships with national partners.
Seniority
Senior, hands-on IC
