Customer Marketing Manager
Core
Plan and execute customer advocacy programs and integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions across multiple product lines.
Role type
Customer Marketing Manager (Enterprise Software)
Builds
Customer success stories, case studies, videos, press releases, blogs, and integrated marketing campaigns
Domain
Life Sciences / Enterprise SaaS
Deliverable
product features
Required skills
Customer advocacy program management, integrated marketing campaign execution, project management, storytelling, stakeholder collaboration, budget management, KPI tracking
Preferred skills
Life sciences industry experience, managing enterprise and emerging company reference programs
Technologies
None stated
Responsibilities
Identify and manage customer reference and advocacy campaigns; leverage event, direct, and digital marketing programs; orchestrate check-ins with sales and customer success for strategic accounts; produce marketing assets; manage program execution against timelines and budget; track KPIs and ROI; cultivate long-term relationships with customers and internal teams
