Growth Marketing Manager - Spirio
Core
End-to-end growth marketing for a B2C subscription spiritual wellness platform, managing the full funnel from ad click to subscription payment and upsells.
Role type
Growth Marketing Manager (B2C Subscription)
Builds
A mobile app-based spiritual growth platform with quiz, paywall, and checkout flows.
Domain
Consumer subscription / Spiritual wellness / EdTech
Required skills
A/B and multivariate testing, funnel and monetization metrics (CR, CPA, ROI, LTV, ARPU, churn), product analytics tools (Amplitude, Mixpanel), conversion copywriting, quiz-based funnel optimization
Preferred skills
Quiz-based funnel experience, spiritual wellness/self-help/health & wellness niche experience
Technologies
Amplitude, Mixpanel
Responsibilities
Drive end-to-end funnel performance from quiz to upsell, diagnose user drop-off points, design and iterate paywall/upsell screens, run structured A/B testing, analyze price impact on CR/LTV, conduct cohort and retention analysis, validate new marketing angles, perform competitive analysis, collaborate with performance/design/analytics/engineering teams
Seniority
Mid-level, hands-on IC
