Product Growth Manager (Acquisition Funnels)
Core
Own and optimize acquisition funnels for wellness apps (Muscle Booster, Yoga-Go, WalkFit) to drive subscription conversion, ARPU, and sustainable growth through advanced experimentation and user insight.
Role type
Senior IC growth product manager (acquisition funnels)
Builds
Acquisition funnels, pricing/personalization/monetization experiments, and cross-functional growth initiatives
Domain
Wellness technology / Performance marketing
Required skills
Advanced experimentation (A/B testing, statistical concepts), analytical and commercial judgment, UX and audience psychology, user research, conversion optimization, cross-functional leadership, creative problem solving, AI/automation workflow development
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own the performance and experimentation roadmap for acquisition funnels; Design and lead sophisticated experiments across pricing, personalization, monetization, and new funnel architectures; Translate experiment results into strategic insights to inform future growth opportunities; Lead high-impact cross-functional initiatives aligning design, engineering, analytics, acquisition, content, and product teams; Develop innovative funnel concepts leveraging audience psychology and user research; Apply strong experimentation methodology and statistical judgment to ensure reliable results; Leverage AI and automation to develop reusable workflows that improve research and experimentation speed and quality
Seniority
Senior, hands-on IC